La Silla Vacía is a journalist group organization covering politics and issues of policy in Colombia. Rather than covering the fast-paced expedited daily news cycle, La Silla provides in depth analysis, focusing on the stories that describe how power is exercised in Colombia: the characters who pull the strings, their political strategies and the ideas and interests that underlie the major decisions in the country.
We redesigned LSV to a fully responsive digital property to deliver a premium reading experience. In addition, we worked closely with La Silla in its overhaul of its navigational architecture from its blog content site to a media channel powerhouse. This included redefining its product strategy, improving user experience and enhancing its visual design language to deliver a quality news experience.
Thanks to our ongoing partnership, La Silla has recently been voted the runner-up news site for political matters by the country’s leaders. Just ahead of four major news organizations and right behind El Tiempo, Colombia’s largest circulating newspaper.