Dom Pérignon

Data Visualisation & Storytelling

Information Design

Interactive Data Visualisation

Art Direction & Design

Full Stack Development

Physical Data Experience

Interactive Visualisations

For the launch of its 2005 Vintage, Dom Pérignon decided to undertake an ambitious research project aimed to answer the following question: Why is Dom Pérignon the best champagne in the world? They approached Bestiario to take on this special task and decode the mystery behind the legendary winemaker.

A Lab withing a Lab

Decoding Dom Pérignon

Dom Pérignon required a new means of providing their extensive network of vendors with the ability to capture the essence of the mythical brand and effectively communicate its true special value to clients. This presented us with a particular challenge which was how to craft a compelling visual language that best represents and communicates why this is indeed the most exclusive champagne in the world, ensuring that vendors are best equipped with the right compelling language and storytelling to captive audiences.

Challenge

We took on this special challenge and crafted an immersive educational experience, centred around compelling storytelling and engaging visualisations to provide the space in which vendors can equip themselves with the special communication skills. Along with the first ‘profiler’, a custom visual digital solution that assisted sales teams to explore and understand the exclusive nature of the ingredients, processes and niche language behind the legendary brand. 

Solution

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