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The Alchemist Atelier is a collaboration between Puig, a family-owned fashion and fragrance business in Barcelona, Spain, and Bosch, a global engineering and technology company. Together, they envisioned and developed a unique device—a personal fragrance printer. This innovative tool enables perfume enthusiasts worldwide to create personalised fragrances at home. Puig, renowned for its luxury brands in the beauty industry, brings fragrance expertise to the partnership, while Bosch contributes its global engineering and technology reputation to the development of this groundbreaking device.
Turning Perfume Lovers into Fragrance Creators
The Alchemist Atelier is a collaboration between Puig, a family-owned fashion and fragrance business in Barcelona, Spain, and Bosch, a global engineering and technology company.Together, they envisioned and developed a unique device—a personal fragrance printer. This innovative tool enables perfume enthusiasts worldwide to create personalised fragrances at home. Puig, renowned for its luxury brands in the beauty industry, brings fragrance expertise to the partnership, while Bosch contributes its global engineering and technology reputation to the development of this groundbreaking device.
Our solution aimed to bridge the gap between Puig’s expertise and the consumers’ understanding, enabling users to comprehend how fragrances are composed. We first focused on developing a user-friendly, interactive visual language that could effectively communicate the art and science of fragrance creation. We then turned our visualisation into the main interactive element of the application´s interface, complementing the fragrance printing machine with an easy to use fragrance creating process, ensuring that users can grasp the intricacies of fragrance creation, while empowering them to become professional fragrance creators through an intuitive well crafted experience.
