Online perfume shopping can be tricky, unlike in-store experiences, you can't try before you buy. The digital experience lacks the sensory element crucial for evaluating fragrances, often leading to uncertainty and hesitation among consumers. Additionally, the subjective nature of scent preferences complicates the decision-making process further and with so many fragrances available,
Our challenge was to reimagine the online perfume shopping journey for PUIG and its retail partners. We aim to streamline the path to purchase, focusing on customer profiling to deliver accurate fragrance recommendations that enable consumers to navigate the vast array of fragrances with ease and confidence, ultimately elevating the online shopping experience to new heights.
Challenge
Our challenge was to reimagine the online perfume shopping journey for PUIG and its retail partners. We aim to streamline the path to purchase, focusing on customer profiling to deliver accurate fragrance recommendations that enable consumers to navigate the vast array of fragrances with ease and confidence, ultimately elevating the online shopping experience to new heights.
Solution
Our solution streamlines shopping by recommending perfumes based on past likes, creating a precise profile from favourite scents. Assisting PUIG partners understand consumer preferences, personalising the shopping experience with data-insights into behaviour and fragrance choices.
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